We Believe Quality
Has No Expiry Date
Second Story was built on a simple belief: well-made goods deserve a second life. We connect Filipino resellers and businesses with the highest-quality Japanese surplus goods — making premium accessible, and profit predictable.
12,400+
Active Listings
850+
Verified Sellers
₱1B+
Total Transactions
#1
B2B Platform PH
Democratizing Access to
Premium Used Goods
In Japan, goods are built to last generations. But they're replaced not because they're broken — because the Japanese believe in freshness. This creates an extraordinary surplus of high-quality goods that the rest of the world barely knows about.
Second Story bridges this gap. We bring Japanese-standard quality to the Philippines — where resellers, entrepreneurs, and business owners can source premium goods at prices that make real business sense.
San Leonardo, Nueva Ecija — Main Warehouse & Auction Venue
What We Stand For
These aren't buzzwords. These are the principles we operate by, every day.
Authenticity First
Every item is verified. We enforce strict anti-counterfeit standards modeled after Japanese quality protocols.
Japanese Quality Standards
We source directly from Japan, where quality control is a cultural standard — not just a business practice.
Data-Driven Sourcing
Our AI engine analyzes thousands of transactions daily to give you real profit predictions before you buy.
Community of Resellers
We're building the largest network of B2B resellers in the Philippines — trusted, verified, and growing.
Our Journey
From a small warehouse in Nueva Ecija to the Philippines' #1 B2B platform.
2022
Second Story founded in San Leonardo, Nueva Ecija
2023
First weekly auction — 35 buyers, 200+ items
2024
Launched AI profit prediction engine. Passed ₱1B in transactions.
2025
850+ verified sellers, 12,400+ active listings, expanded to Cebu
2026
Targeting Davao expansion and full-scale B2B wholesale platform launch
The Team Behind Second Story
Philippine-Japanese expertise, built to serve Filipino entrepreneurs.
Kenji Tanaka
Founder & CEO
Former Japanese trade specialist with 15+ years in B2B surplus sourcing. Built Second Story to connect Filipino resellers with the world's best used goods.
Maria Santos
Head of Seller Success
Philippine e-commerce veteran. Has helped 500+ sellers scale their resale operations using data-driven strategies.
Akira Yamamoto
Luxury Authentication Lead
Japan-certified luxury goods authenticator with expertise in LV, Chanel, Gucci, and Hermès. Ensures every luxury item on platform is 100% authentic.
Carlo Reyes
Operations Manager PH
Manages logistics, warehouse partnerships, and auction coordination across Manila, Makati, BGC, and Nueva Ecija.
Ready to Start Sourcing?
Browse 12,400+ listings, join our weekly auction, or get in touch to discuss bulk wholesale.